In February 2010, the Gallup-Healthways Well-Being Index, which interviewed more than 353,000 participants and asked individuals to assess their jobs, finances, physical health, emotional state of mind and communities, ranked Modesto 161 out of the 162 cities surveyed.


After examining 70 criteria, the 2006 Most Livable Cities ranking placed Modesto, California last of 373 cities. In April 2009, Yahoo.com rated it the least livable metro area of more than 500,000 people, and in late 2008, Forbes Magazine rated it one of the 10 most miserable cities in the country.


Modesto’s current ranking is in stark contrast to its reputation in the middle years of the 20th century as a progressive and desirable community known for its cutting edge architecture and urban design, and one of the fastest growing cities in the country.


This project is dedicated to rebuilding Modesto through imaginative and forward thinking solutions to Modesto’s livability issues. Collaborating with the Modesto Art Museum, as part of this project, artists Jessica Gomula and Christian Hali will lead others in creating dynamic and imaginative responses to Modesto’s ranking as the most unlivable city in the country, and visions of how we can return to our earlier notoriety and beyond.


Building upon predecessors such as World With­out Oil and Urgent EVOKE, //BUILDING IMAGINATION: the ARG is an alter­nate real­ity event, a seri­ous game in chang­ing the world for the pub­lic good. It invites every­one to help re-imagine a future for Modesto, or any­where else in the world. Peo­ple par­tic­i­pate by con­tribut­ing orig­i­nal sto­ries, images, and video, cre­at­ing new visions with every word. The goal of the social net­work game is to help empower peo­ple all over the world, and espe­cially peo­ple in Modesto, to come up with cre­ative solu­tions to our most urgent social problems. The game places value on player-created com­mu­ni­ties, col­lab­o­ra­tive stories, and col­lec­tive efforts. Each con­tri­bu­tion helps the game arrive at a larger truth. No team of experts knows bet­ter than a given indi­vid­ual what effect an influx of imag­i­na­tion could have upon that individual’s life and community, or what action he or she will take to spur it for­ward. Personal reac­tions to our sim­u­lated influx of imag­i­na­tion, placed in con­text with many other points of view, will help us all real­ize what’s at stake in our community.


Community members are invited to join the game, post comments, send emails, create images, videos and/or postcards to post on this site or to send them to the Modesto Art Museum.


See the rest of the //BUILDING IMAGINATION project HERE.